Newmark Secures New Upper East Side Store for PopUp Bagels at 1457 Third Avenue

April 16, 2024 9:00 AM

Newmark Retail announces it has secured a new 1,200-square-foot store for PopUp Bagels–one of the hottest new food concepts backed by the likes of Paul Rudd, Michael Phelps and JJ and TJ Watt–at 1457 Third Avenue in Manhattan’s Upper East Side neighborhood on the East block between 82nd and 83rd. With a long-term lease to occupy 1,200-square-foot space on the ground floor and 582 square feet on the lower level, the store is slated to open in the Spring of 2024. Newmark Managing Director Jason Wecker facilitated the transaction on behalf of the landlord, Aryeh Realty Corp.

“We are gratified to have completed this transaction, bringing a brand like PopUp Bagels to the vibrant upper east side neighborhood and cannot wait to see their success amongst other synergistic brands,” said Wecker.

Established during the pandemic in 2020 by Adam Goldberg, PopUp Bagels transformed from a home kitchen to a social media-savvy, celebrity-backed company in a few short years, winning Brooklyn Bagelfest “Best Bagel” two years in a row. The Upper East Side location marks the opening of its seventh store, with four in Connecticut and now three in Manhattan, including the original NYC location in Greenwich Village, as well as its recent opening on 76^th Street at 338 Columbus Avenue.

“We’re thrilled to announce the opening of PopUp Bagels in the vibrant Upper East Side at 82nd and 83rd. Our team has been working hard to craft the experience on Thompson Street and bring it uptown,” said Adam Goldberg, Founder and CEO of PopUp Bagels.

1457 Third Avenue features 15 feet of frontage on Third Avenue in a highly-amenitized retail environment located next to top destinations, including Emmy Squared, Heyday, Just Salad, Levain Bakery and SoulCycle. In addition, 1457 Third Avenue benefits from being in close proximity to the MTA’s 4, 5, and 6 lines at East 86th Street and Lexington Avenue.

Brian Rovell of BGR Ventures, Inc. along with Josh Singer of The Heller Organization represented PopUp Bagels.

About Newmark
Newmark Group, Inc. (Nasdaq: NMRK), together with its subsidiaries (“Newmark”), is a world leader in commercial real estate, seamlessly powering every phase of the property life cycle. Newmark’s comprehensive suite of services and products is uniquely tailored to each client, from owners to occupiers, investors to founders, and startups to blue-chip companies. Combining the platform’s global reach with market intelligence in both established and emerging property markets, Newmark provides superior service to clients across the industry spectrum. For the year ending December 31, 2023, Newmark generated revenues of approximately $2.5 billion. Newmark’s company-owned offices, together with its business partners, operated from approximately 170 offices with 7,400 professionals around the world. To learn more, visit nmrk.com or follow @newmark.

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