Newmark Signs NYC Flagship for Miami-Based Sneaker Concept Yankeekicks at 666 Broadway

June 22, 2023 9:00 AM

Yankeekicks, a Miami-based sneaker retailer, signed a long-term lease to occupy the ground-floor corner flagship space. Newmark Vice Chairman Ariel Schuster and Director Mitch Heifetz represented the landlord on the lease transaction.

CEO and Founder Yaniv Bar broke into the ‘sneakerhead’ community in 2017 when he began collecting and reselling rare sneakers to consumers, capturing the attention of consumers along the way. Within a three-year period, Bar’s retail concept witnessed tremendous growth, fueled by a now-robust network of consumers and social media following–culminating in the unveiling of Yankeekicks’ first storefront in Miami. In signing their NYC retail flagship, celebrates its dedication to the sneakerhead community all the while being amongst premiere brands including Kith, Bape, On Running, AWAY and Equinox.

“We continue to witness strong demand across downtown Manhattan’s retail landscape, as evidenced by a slew of recent leasing activity with premier occupiers,” said Heifetz. “In recognizing the inherent alliance between ownership’s corner flagship asset at 666 Broadway and the tenant’s desire to infiltrate the NoHo market, we knew the pairing would be highly complementary.”

Located at the corner of Broadway and Bond Street in the heart of Manhattan’s NoHo submarket, 666 Broadway benefits from a roster of surrounding amenities, including retail, restaurant, hospitality and entertainment destinations.

Michael Shalom and Joanne Podell of Cushman & Wakefield represented the tenant Yankeekicks in the lease transaction.

About Newmark
Newmark Group, Inc. (Nasdaq: NMRK), together with its subsidiaries (“Newmark”), is a world leader in commercial real estate, seamlessly powering every phase of the property life cycle. Newmark’s comprehensive suite of services and products is uniquely tailored to each client, from owners to occupiers, investors to founders, and startups to blue-chip companies. Combining the platform’s global reach with market intelligence in both established and emerging property markets, Newmark provides superior service to clients across the industry spectrum. For the year ending December 31, 2022, Newmark generated revenues of approximately $2.7 billion. As of March 31, 2023, Newmark’s company-owned offices, together with its business partners, operate from over 170 offices with approximately 7,300 professionals around the world. To learn more, visit nmrk.com or follow @newmark.

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