Alex Lassar serves as a Senior Managing Director in Newmark’s San Francisco office, where he plays a pivotal role in the firm’s Technology and Innovation Practice Group. With over 20 years of experience, Lassar specializes in representing occupiers across the technology sector, delivering strategic, flexible solutions tailored to high-growth companies. Over the course of his career, he has facilitated millions of square feet in transactions across both U.S. and international markets, with particular expertise in complex leasing and portfolio strategies.
Lassar’s understanding of emerging technologies and market dynamics has been instrumental in supporting major technology firms as they scale, particularly in the fast-evolving fields of artificial intelligence and cryptocurrency. Lassar has built a reputation for scalable real estate solutions for high-growth technology companies, coordinating complex leasing and portfolio management across diverse asset types as well as for the development and deployment of firmwide tools and technologies to facilitate them.
Areas of Specialty
- Tenant Representation
- Technology
- Strategic Real Estate Solutions
- Complex Leasing
- Portfolio Management
Client List (Partial)
- Plaid Technologies
- Allbirds shoes
- Xcell Bio
- Crosslink Capital
- North (acquired by Google)
- Samsara
- KPMG
- Skadden
- Lockheed Martin
- CareFirst BCBS
Education
Lassar earned a Bachelor of Business Administration in Marketing and a Bachelor of Arts in Psychology from Washington University in St. Louis.